The Birthplace of Rum

Decades before Christopher Columbus introduced rum to the New World, sugar cane plantations in the Canary Islands (off the West Coast of Africa) were already extracting the sweet juice that was being turned into the precious elixir.

Marco Polo brought the notion of making alcohol from sugar cane into Western world, but it was in the Canary Islands were it was first adopted into production. Years later, rum found its renaissance in Barbados, Haiti, Cuba, Brazil and the rest of the Americas.

For many, rum is linked to the summer cocktail with little umbrellas and lush garnish while you bake in the sun. For those who venture explore the other complexities of rum, nothing compares to sipping on smooth dark rum that has rested in dormant casks.

Toss the umbrella and reject the mix. Pour yourself good, aged rum and you can almost taste the day it was produced and the scent of the wood, which it kissed for years.

In the Canary Islands, The Guanches, were the local tribes that inhabited in the pre Columbine era. Their painted caves still remain and so do their names that have been given to mountains and several islands of the archipelago. Their art remains preserved and protected, and their spirit still runs strong with the current islanders.

On your next outing, fill our Guanche design leather wrapped steel flask with rum (or any other spirit of choice) and toast to a good life.